Top 5 LinkedIn Groups to Follow for Structural Engineers

MacBook Pro Retina with LinkedIn home page on the screen

A while back, we posted about how structural engineers can use social media like Facebook, Twitter and LinkedIn. We discussed how structural engineers can use LinkedIn as a tool to find out more about industry news. While that is one way to use LinkedIn, another way to get even closer to the pulse of your industry is to join industry-specific LinkedIn groups.

LinkedIn groups are places within LinkedIn that allow professionals to share content, post or view job openings, network, and help establish key opinion leaders in a particular industry.

If you are new to LinkedIn, it can be challenging to find all of the LinkedIn groups that you may want to join. We compiled a list of structural engineering LinkedIn groups that can help you get started:

American Society of Civil Engineers (ASCE): This group was initially formed to allow networking between engineers. It has now grown to over 200,000 members and includes other professionals who work in the industry. Since this is a large group, there are more focused sub-groups that you can also join. We recommend using the ASCE group for general information.

ASCE: Structural Engineering: This is a sub-group of ASCE. The members of this LinkedIn group are mainly structural engineers. This is a good place for discussion and asking for feedback on work-related topics.

American Concrete Institute: This is a great group for structural engineers who work with concrete. You can connect not just with engineers, but also with professionals in the concrete production, design and construction industries.

SEAOC-Structural Engineers Association of California: If you are a structural engineer in California, we highly recommend this group. If you are interested in structural and seismic engineering, this is the group to join.

NCSEA: The National Council of Structural Engineers Associations (NCSEA) is a great group to join to get industry information, find resources including webinars, and hear about local industry events and meetings.

While there are a lot more LinkedIn groups, we hope that the ones we have shared are useful for you. What LinkedIn groups do you recommend? Let us know in the comments below.

Why Social Media Matters for Structural Engineers

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We have written posts before about how social media can help you grow your business and how it can make you better at your job. But the main question you may still be asking is “why social media?” Isn’t it just a place to view cat videos or chat with friends?

While you can use social media for personal reasons, it has now become a serious source of professional content that can help make your life as a structural engineer a little easier. Here are some reasons why social media is (still) important for structural engineers:

It Offers Solutions

If you are encountering an issue or problem, there is a strong chance that there are other structural engineers that have faced the same issue. The nice thing is that with social media, you can find those structural engineers a little faster. There are LinkedIn groups for structural engineers, Facebook groups and even blogs that you can turn to if you have a question.

At the Structural Engineering blog, we get questions from structural engineers on a regular basis asking about our calculations or how we have resolved a particular issue. We respond to those questions right away. They also provide us with great insight into the challenges you face day to day.

It Connects You With Other Engineers

We all know that networking is important. Social media just makes it a little easier to start that conversation. Groups on LinkedIn and Facebook are a great way to exchange best practices and ideas. You can also find out about local events with professionals in your area from these groups so that you can network in person.

It Keeps You Informed

Social media is the first place where industry conversations happen now. Whether it is about soft-story retrofit ordinances or truss designer responsibilities, you can find online conversations about structural engineering on a variety of social media platforms.

All in all, social media is a great resource and can supplement the ways that you already enrich your professional career. How has social media helped you with your job? Let us know in the comments below.

How Social Media Can Help Structural Engineers With Their Business

I am pleased to introduce you to one of our newest members of the Simpson Strong-Tie team, Minara El-Rahman. She is our Social Media Manager here at Simpson Strong-Tie. Minara has extensive experience with digital/mobile marketing, social media marketing, engaging with online influencers and blogging. As structural engineers use online resources more and more, she will be contributing to the Structural Engineering blog to help you navigate using them. 

The last time we wrote about social media, we gave tips on how structural engineers can use social media to be better at their jobs. But we also believe that you can use social media to grow your business. The more touch points that you can have with your existing and potential clients, the better chance you have at forging a relationship with them. That’s what social media is all about, it is about engaging and fostering a relationship with others: whether it is with an individual, company, brand or your old college buddies.

Here are some tips for any structural engineer looking to grow his/her online presence:

Map Out Your Social Media Strategy

Think about where you want to be in terms of online presence. It is important to be where your clients are online. Do your potential clients have a page on Facebook? Do they gather and share industry news from LinkedIn? Once you decide where your clients are, start listening to their conversations, reading their posts and following them on their social media accounts so you can determine where you should be online and start to build your presence.  Try to narrow it down to a few social media platforms at first so that you can devote your time and resources to growing your social media presence. This is especially true if you are managing your social media content yourself, or requesting someone on staff to do it for you part time.

Make sure to take the time to think about how you define social media success at this stage. Is social media success a lift in brand/company awareness? Is it an increase in your social media fan base, number of retweets or traffic to your site? Once you have figured out what success looks like to you, write it down and craft your strategy and content around that criteria.

Create Engaging Content

Offer content that is informative and interesting to the audience you want to reach. For structural engineers, content that explains concepts such as the importance of a continuous load path in structures in high wind or seismic areas may show potential clients the value in working with a professional engineer. Whether you are writing a blog post, or sharing an image on Pinterest, content should improve knowledge, help to solve problems and spark conversation.

Map out your content ahead of time in a content calendar. It could be as basic as writing down your posts in a Word document and setting reminders in Outlook. Planning keeps you consistent and accountable. Consistency is key when it comes to engaging with clients on social media.

Think about creating content specific to the platform. Pinterest and Houzz are social media platforms that rely heavily on visuals, so content such as infographics, photos and BIMs are appropriate. For LinkedIn, in-depth articles about your industry tend to perform very well. Craft content around the platform so it appeals to who you want to reach.

Measure Successes

Don’t forget to check in on your measures of success on a monthly basis. This will help you gauge whether your social media efforts are paying off. If you are doing well, that’s great! If you notice that you are not quite hitting your goals, look at the numbers and adjust your strategy. Are you posting at a time when no one is looking at your content? There are a number of articles that recommend the best time to post content so that it will be seen. Is your content not resonating with readers? Try to change it up so that it really connects your readers with what they want to know.

And one final tip: be committed. Posting every once in a while or not responding quickly to readers’ comments and questions can negatively impact a firm’s brand and reputation. However, those that are active on social media and post regularly are able to build stronger relationships with clients, demonstrate their expertise and ultimately grow their business.

Are you using social media professionally? What are some tips you have for growing your own business using social media? Let us know in the comments below.