This week will see the ultimate combination of events intended to raise public awareness of the necessity for disaster-resistant construction: It is week three of ICC’s Building Safety Month; National Hurricane Preparedness Week, as proclaimed by the U.S. president; the  NOAA Hurricane Awareness Tour of the Gulf Coast; and the kickoff of the new HurricaneStrong program.

The ICC says that “Building Safety Month is a public awareness campaign to help individuals, families and businesses understand what it takes to create safe and sustainable structures. The campaign reinforces the need for adoption of modern, model building codes, a strong and efficient system of code enforcement and a well-trained, professional workforce to maintain the system.” Building Safety Month has a different focus each week for four weeks.  Week One is “Building Solutions for All Ages.”  Week Two is “The Science Behind the Codes.”  Week Three is “Learn from the Past, Build for Tomorrow.” Finally, Week Four is “Building Codes, A Smart Investment.” Simpson Strong-Tie is proud to be a major sponsor of Week Three of Building Safety Month.

National Hurricane Preparedness Week is recognized each year to raise awareness of the threat posed to Americans by hurricanes. A Presidential Proclamation urged Americans to visit www.Ready.gov and www.Hurricanes.gov/prepare to learn ways to prepare for dangerous hurricanes before they strike. Each day of the week has a different theme. The themes are:
⦁ Determine your risk; develop an evacuation plan
⦁ Secure an insurance check-up; assemble disaster supplies
⦁ Strengthen your home
⦁ Identify your trusted sources of information for a hurricane event
⦁ Complete your written hurricane plan.

This week also marks the NOAA Hurricane Awareness Tour, where NOAA hurricane experts will fly with two of their hurricane research aircraft to five Gulf Coast Cities. Members of the public are invited to come tour the planes and meet the Hurricane Center staff along with representatives of partner agencies. The goal of the tour is to raise awareness about the importance of preparing for the upcoming hurricane season. The aircraft on the tour are an Air Force WC-130J and a NOAA G-IV. These “hurricane hunters” are flown in and around hurricanes to gather data that aids in forecasting the future of the storm. As with Hurricane Preparedness Week, each day of the tour features a different theme.  Simpson Strong-Tie is pleased to be a sponsor for Thursday, when the theme is Strengthen Your Home.  Representatives from Simpson Strong-Tie will be attending the event on Thursday to help educate homeowners on ways to make their homes safer.

Finally, this week is the official kickoff of a new hurricane resilience initiative, HurricaneStrong. Organized by FLASH, the Federal Alliance for Safe Homes and in partnership with FEMA, NOAA and other partners, the program aims to increase safety and reduce economic losses through collaboration with the most recognized public and private organizations in the disaster safety movement. HurricaneStrong is intended to become an annual effort, with activities starting prior to hurricane season and continuing through the end of the hurricane season on November 30. To learn more, visit www.hurricanestrong.org.


Experts consider these public education efforts to be more important every year, as it becomes longer since landfall of a major hurricane and as more and more people move to coastal areas. The public complacency bred from a lull in major storms has even been given a name: Hurricane Amnesia.


All these efforts may be coming at a good time, assuming one of the hurricane season forecasts is correct. A forecast from North Carolina State predicts an above-average Atlantic Basin hurricane season. On the other hand, forecasters at the Department of Atmospheric Science at Colorado State University are predicting an approximately average year.


Are you prepared for the natural hazards to which your geographic area is vulnerable? If not, do you know where to get the information you need?